
The only way you make money at sales is to CLOSE. Close the deal, make the sale, and get the cash! Want some closing tips? Read on.
Close through the whole process - Keep the close in mind throughout the whole sales process. An easy way to incorporate this into your sales process is to write out every step of your process and think about anything you can change to make the close smoother. This could be how you present your offer and how you review the cost. You should be looking at this from the client's perspective.
Give them a written proposal - Your prospect won’t always be listening to you, even if your presentation is top-notch. Once you present them with a contract, your prospect will suddenly realize that his deal is real, and this is where your written proposal is going to come in handy. Regardless of if your presentation is happening in person or online, always make sure to have a pen and writing pad by your side. This way, you can write down important information that your prospect gives you that can help you close.
Be upfront about the price - By giving the prospect the price immediately, you’re creating credibility and trust, which only builds through the sales process and eventually allow you to close with ease. Give them pricing options, including one that fits their needs, and the offers above and below that price point.
Ask hard questions - Ask the right questions that can cut through the fluff in your sales pitch. These are discovery questions that help identify key pieces of information that will help with your close. You’ll want to ask a question that can help you discover if they are the decision maker or if there are others, when they last made an investment decision of this size, what their motivation is for buying your offer, and why they are deciding to make this purchase now. When you're ready to close, asking the question “Would you change your mind about this decision?” is the perfect way to find out whether they are going to invest in what they’re purchasing and help reveal any other factors affecting the purchase that they might not have mentioned earlier.
Make it personal - Build connection with your prospect by personalizing their experience with you. Tell them an amusing anecdote about your day, while this does take practice, it can add something special to your interaction with them. When you are making jokes, make sure to take jabs at yourself only, this is a safe way to create humor in a way that is engaging and disarming.
Agreement drills - You should be practicing agreement drills daily! What does that mean? Well, you should practice agreeing with the client, regardless of what they say. While you’re not going to give in to their terms, you are agreeing with them to let them know you are willing to work with them, you’re listening to them and that you are flexible.
No-no words - There are only a few words that you should never say in sales. Some of them are: not possible, no way, we won’t, this is a good deal, this offer is competitive. These phrase won’t help you close, and can actually de-rail your sales process.
Master objections - There are four primary types of objections: Time, Money, Stalling and Product. Learn to master these objections to clear a path for an easy close. Become aware of the fact that what your prospect is meaning isn’t always what they’re saying.
Ask for the close - At the end of each stage in your sales process, you should be asking your prospect, “Have you seen enough to make a deal?”. If the answer is no, continue on your sales process until they say yes. Some prospects don’t need to see a lot to make a deal, others need to see a lot!
Now that you know some of the best tips in business to close more sales, we challenge you to build a plan to use these strategies and watch your conversions soar!

