Paid advertising is one of THE most effective ways to drive sales and increase leads, but only if you know how it’s done! We’re going to cover what paid ads are and whether or not they’re worth it! 

Paid advertising is a digital marketing technique that allows businesses to purchase ads on internet platforms that are displayed to users. Businesses willing to pay more will have their ads displayed to the most people. Paid ads appear on many platforms, including Google search results, social media platforms, and other websites. 

How exactly do you create a paid ad?

1. Choose an ad platform - Discover the platform on which your audience spends the most time and set your paid ad goals. 

2. Create your ad - Upload images or videos, create ad copy and define who your audience is and who you want to reach. 

3. Set your budget - Find out how much you’re willing to spend! Certain platforms will have you set an overall budget or a daily budget, or you can just tell them how much you want to spend per ad. You’ll also want to choose the duration of your ad. You can choose to run it for two weeks or only on Sundays for a month. The choice is yours!

4. Get ready to launch! - Most platforms will review your ad to make sure it fits their individual policies. When someone takes an action or meets the criteria you described in your target audience, your ad will be shown to them. In Pay-Per-Click ads, you will pay the agreed-upon amount for each click on your ad. 

Are paid ads worth it?

While paid ads do cost you your hard-earned money, they offer different benefits than SEO or posting on social media. 

You can reach your target audience more easily - Other free advertising options like social media or SEO don’t allow you to control who sees your content. For example, if you’re a landscaper looking to target your perfect customer, you might want to reach out to:

• Men and Women

• 25 to 55 years of age

• Live in the U.S.

• Own a house or have a mortgage

• Earn more than 100k a year

• Have an interest in the outdoors

You’re able to better define your audience to grow fast and sell more often!

Get seen faster - If you're wanting to hit a monthly sales goal or want to rock a launch of a product or service, paid ads will get you an audience faster! While SEO and other marketing strategies are great for long-term growth, paid ads will help you attract online traffic faster.

Measure your success - Paid ads give you exact metrics on who clicked your ad, and how many users used the ad to get to your site or product pages. It can be difficult to get exact results with SEO and social media marketing, but with paid ads, you can see which ads are driving results.

Paid advertising is something that drives us at Jump Contact. When you have paid ads and leads coming from those paid ads, we can answer their calls. Paid ads are a great way to increase your website traffic, gain more warm leads, and close more deals! Remember, at the end of the day, people buy from people, not companies. Your paid ads should lead to pages that help build trust and authentic relationships with your prospects.